Mini task

 

Mini task-

Introduction-

A documentary is a film that produces information for the audience’s enjoyment. Examples could be like: Blue Planet, Louis and The Nazis and Three Identical Strangers. Documentary’s produces facts as well as focusing on public opinions which makes the audience feel involved.

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An expository documentary focuses on disembodied and autorotative voiceovers. This means it is directly addressing the viewers who are watching. With an expository documentary, the images will be produced for the audience to see, along with facts and arguments which will have an edited voiceover that is broken down for people to understand. An example of this could be that they put on captions as they break down the facts. With the series of images, it should have a lot of descriptive information which will help and guide the audience to have an opinion. Expository documentary focuses on one point only and produces a direct representation. An example of expository documentary is Blue Planet as the presenter (Sir David Attenborough) is showing the audience the real side to nature. The key features that get explored in expository documentary are: Omniscient voice-over, a right answer (doesn’t leave much subjectivity), and evidentiary editing (usually can see this on news broadcasts).

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An observational documentary is different from most documentary’s as we don’t see the film crew, we simply see the things they want the audience to focus on. The documentary style is unobtrusive which means it’s not attracting attention away from the focus. Throughout the documentary, you will not see any judgement and will have neutral opinions on the topic that is being made. This is because it will give the audience the ability to decide on what they think. An example of observational documentary is ‘Grey Gardens’ which was produced in 1975 as it follows two socialites who suffer with a massive problem, money. They explore their everyday life without any crew being involved. Key features in an observational documentary you should see are realism (helps form a better opinion), and handheld shots and little to no voice over.

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An interactive documentary is completely opposite to observational as the filmmaker is very present. It contains a lot of interaction between interviewees and presenter which might include arguments. Having arguments throughout the documentary means that there is a high likely hood that there will be different opinions that are being presented on the screen. This may mean that the audience might be persuaded on agreeing on one opinion or even coming up with a new one. However, it may come across as misinterpreted through their arguments as there is a lot of manipulation of the text which is more evident through editing. An example of an interactive documentary is Animals of the Loose and the presenter is Bear Grylls. The presenter is very involved throughout the documentary.

 

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A reflexive documentary is where the documentary attempts to expose the certain conventions that are included in documentary to the audience. They could do this by exposing the construction of documentary texts and may even be experimented with. Throughout a reflexive documentary you will have a series of everyday life shots but will be used as bricks or may even be experimented with just like the text throughout the documentary. A good example of reflexive documentary is Louis Theroux’s Weird Weekends (1998) as it focuses traveling to different places and experiencing weird events. The key features of a reflexive documentary are it focuses on the relationship between the filmmaker and the audience, it pushes the audience to reflect and reanalyse their truth and exposing the documentary-making process.

 

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A performative documentary approaches documentary style differently as it presents the world indirectly and they do it by emphasises the presentation instead of the content. In addition to this, when it comes to interviewing, they may use things like re-enactments, soundtracks and more dramatic camera shots. This is because it aims to the audience the story in an expressive manner by creating visuals which may help the audience. An example of a performative documentary is ‘Tongues United’ a documentary in 1989 which focuses on the experiences of gay African American men. Key features in a performative documentary include more personal when it comes to filmmaking, the filmmaker may use their own experiences, and they rely on a subjective lens.

Conclusion-

Personally, I feel like performative documentary is my favourite because of the style and how it is visualised, it makes it more engaging for me to process the information that is given to me. Expository documentary is the format that presents information in an objective and unbiased way. I feel like the producers must have a contract with the viewer to be honest in what they show because a documentary is exploring the world in a different way and not glamourising things we see like the viewers usually would when using social media. Throughout documentary’s we see raw emotions being shown and sometimes seeing clips you wouldn’t expect. It is why I think that producers should and have that contract with it not even being physically there for us to see.

 

Initial ideas for Documentary

 

Introduction to the news

 

An Introduction to The News

 

Your Introduction to The News post should focus, briefly, on the basics and key conventions of a news broadcast. Include clips and images where relevant. Focus on clear and concise information and examples, rather than a large word count. Use the boxes below to make notes that you will then type up.

 

Part 1 (using the news broadcast you have watched)

Watch a news broadcast and state which one you watched, e.g., Look East Monday 18th March 6pm.	18/05/22 (look east)
What stories were covered and in what order were they shown?	Looked at inflation/cost of living crisis first and then went to three men who have been jailed who were drug dealers, celebrity starts to bring up important matters with the Health and social care committee (about eating disorders and BEAT charity). Finally, we had Ed Sheeran sending a video to a primary school before going onto the weather.
What happens in the starting sequence and why do you think the visuals and audio have been used?	Music- to wake up the audience and grab their attention. Sound is catchy. Using animations like the world sphere represents it is stories worldwide and bringing people together. It then shows the presenter who begins the opening story.

 

Part 2 (using a story from the broadcast you have found)

What was this story about and what was the structure of the report (lead in, main content, final comments)?	The story was about – The only way is Essex star (Charlie King) talking to mps about body image on his mental health. There are local charities trying to improve and help body dysmorphia.
Who is involved in the story?	Charlie King, MPs and Colette Mullins.
How are the people in the story represented?	They are being represented in a more positive way. However, it is unbiased because the news views on these people are not said or to influence the audience, they are just telling the viewers who they are.
How did you feel about the people in the news story? Why? Use the following terms where relevant: accuracy; balance; impartiality; objectivity; subjectivity; opinion; bias; access & privacy	I personally think these people are helpful. Without the news being biased, I was able to give an opinion on how I felt about them. I feel like that these people are quite important as they bring up matters in an objective manner. There is a balance in this story as we are not just hearing from one person; we are hearing from a person who has experienced it as well as from a professional who deals with clients on a day-to-day basis.
Was the news story narrativised? i.e., was there a construction of a narrative to help the audience follow the news event.	The story was narrativised in a way where we had a voice over as the viewer begins to see who the story focuses on.

 

Part 3 (referring to the Anglia News documentary)

Who are the newsreaders / presenters in the broadcast you watched? (Name, age, gender, etc.)	Jo Malin in her 40s gender is female and white. Bob Warman in his 50s is a male and white.
How do newsreaders address the audience? Why?	At the start of the program they will say 'hello' or 'good evening'. They do this purposely to make the audience feel more included.
What is the role of the newsreader / presenter in a news broadcast?	The role of a newsreader is to present news that is happening in the audiences community or even around the world.
What skills are necessary for newsreaders / presenters?	Skills that are needed to be a good presenter are: listening. They need to listen as the ear piece has people talking just  in case there is an urgent story and have to changed. They need to be able to be confident as they have to present to a lot of viewers.
what is a field reporter and what do they do?	Filed reporters are out of office jobs where they go out searching for stories and interviewing people to bring a story together.
Who else is involved in a broadcast and what do their roles entail (3 more with 3 bullet points each).	You have a camera operator who's role is to use the camera and make sure that it is in focus and operating correctly. In addition, you have a broadcast mixer which means they are responsible to combine multiple audios. They have also the role of processing the audio and decide which one should be chosen. You then have a timer to make sure that the stories they are broadcasting on that day and do not over run.

 

Part 4 News Ordering - 'What Makes the News'? (research)

What is meant by the term news ordering?	News ordering is the order the news is placed throughout the thirty minute. It usually starts off with more serious and dark topics that some viewers may find upsetting. However, at the end it finishes on a lighter note with more funny stories.
What is the term given to the list of stories that will likely appear on the broadcast?	prospects list
Which story is likely to be shown first and how / why is it selected?	The story to be shown first is the most breaking news and must have more coverage on it.
Why is the ability to think and act quickly important in news?	Because of how much chaos goes on you need to be able to handle the pressure as it can easily change. You also have presenters who must handle the pressure as there is a lot of people telling them what to do through an earpiece on live television.
What is meant by the term 'slow news day'?	That there is not a lot of news to cover.
What is the final story often called and what is its function?	The final story is to ends the news day on a more positive matter. The stories are much happier story as throughout the news it can be tough subjects.
What is meant by the term 'news values' and which G & R wrote about them?
What is actuality footage and stock footage and why are they used?	Stock Footage: Stock footage, and similarly, archive footage, library pictures, and file footage is film or video footage that can be used again in other films. Used to to make clips fit together in a seamless way, as well as adding filler. Actuality footage: Non-dramatised footage usually shot for inclusion in documentary films. Used to show realness and naturalness.

 

 

Links to my Documentary work

 https://youtu.be/wHcdclH8jC4 - my documentary 

file:///H:/downloads/scan_59386_2022-06-21-14-15-50.pdf  performer release form 

file:///H:/downloads/scan_59386_2022-06-21-14-14-31.pdf  location release

https://eastnorfolk.sharepoint.com/:w:/s/Section_12592-1-2-1Georgia/ESo6oSU2OIVBjnCrA2ESUNQB2tFhT7YuzSQvlPhWc7bd6w?e=7axYri  -production schedule 

https://eastnorfolk.sharepoint.com/:w:/s/Section_12592-1-2-1Georgia/EfYynauZ6MJBg1aOjQ6jkwsBAKrgsqPNjltotp9M7ZnTww?e=75bLke  - risk assessment 

Pre production documents

                                                    pre production documents-

This is the shot list - https://eastnorfolk.sharepoint.com/:w:/s/Section_12592-Team2-Advertising/ETKQIZ9adY9FtR78U-tDo3IB2JsQ-2VyFtq-PthlXdYYRw?e=sfQS7b

This is the storyboard- https://eastnorfolk.sharepoint.com/:i:/s/Section_12592-Team2-Advertising/EefOVsy4yc9GlbDKMhWWCYAB2QKrCBMG5QL9tMdcBTXiMA?e=xmtFk1 

https://eastnorfolk.sharepoint.com/:i:/s/Section_12592-Team2-Advertising/EUVWxSxNAWtDhmmV76BXwywB3L7hUdqeKc8EK8qB7P8gzA?e=EGC6dI  

This is our Script by using celtx- https://eastnorfolk.sharepoint.com/:b:/s/Section_12592-Team2-Advertising/EZRiDm5NWCpFqglTLQeUixMBmdUv5R1_H3d-70Ryqwxy4w?e=VvExgd

Prop and Costume list - https://eastnorfolk.sharepoint.com/:w:/s/Section_12592-Team2-Advertising/EXSi_q7JsWpAnuwjtMG23rABQ2DxtMaFzeI37fByaYq74g?e=tcfsb9

Location recces- https://eastnorfolk.sharepoint.com/:w:/s/Section_12592-Team2-Advertising/EaVwYq4JsnBLkdzrgRxb0d8BVNTFE3YM6eLBSymnAplu6w?e=AN4Xpd   (the kitchen)

https://eastnorfolk.sharepoint.com/:w:/s/Section_12592-Team2-Advertising/ER8KvDFMmHNAqOWvNjaZUlQByTS2RXbe8e1mjIutOC6FQA?e=OvZkLg (the park)

Location releases - https://eastnorfolk.sharepoint.com/:b:/s/Section_12592-Team2-Advertising/EcP6i06-W5lNg0FH3gHQ4XIByFK9OkcFp2QcsnKnUJahZQ?e=XLniPK

Talent releases- https://eastnorfolk.sharepoint.com/:b:/s/Section_12592-Team2-Advertising/EWQ94TIoItRLnkN51e31l90B18h3zMk9BFKPKIlntIzJQg?e=9y2QRL (Reece)

https://eastnorfolk.sharepoint.com/:i:/s/Section_12592-Team2-Advertising/EWxAtWwJKbFNgqH5EjX7ZFQBBqBEtCNUzhWZLsX_sT4Lrg?e=XszXhX (grandad)

Budget sheets- https://eastnorfolk.sharepoint.com/:u:/s/Section_12592-Team2-Advertising/EVgv8IBtojZDsiTrqyj0TLwBwjBNDulFz1TwrcefmlEZVA?e=MMrcJo

Risk assessment - bhttps://eastnorfolk.sharepoint.com/:w:/s/Section_12592-Team2-Advertising/EXfsolN7btdHj1_AVwNAuNsBoShuDDqhQHqLK0_PYczXug?e=ogX149

Production schedule- https://eastnorfolk.sharepoint.com/:w:/s/Section_12592-Team2-Advertising/Ed20r2u1uEBIo0x-3ixc0wYBjeuPVC1UU6b8Km6r5qWf4Q?e=kQyzm

Synopsis- https://eastnorfolk.sharepoint.com/:w:/s/Section_12592-Team2-Advertising/EVJojgnJKHBDl5l0Cc6a6EkBXpZHD5NN_8cPK_d482wczw?e=y5nSf1

Advert analysis- Guinness

 

                                                             Television advert analysis-

The advert focuses on a beer called Guinness. The ad is focusing to aim people specifically middle-aged men to drink their beer as it is ‘worth the wait’. The target audience is mainly aimed at middle aged men, but it is also to anyone who is a fan of beer. We know that it is aimed at middle aged men because in the advert all the characters are men and act very manly especially going after the waves and messing about. The demographics of Guinness is towards the older population but by bringing in adverts you can attract different target audiences and get more population in drinking the beer.

The Guinness advert was released in the year 1999. Personally, I think that the advert would be advertised in the later evenings as more adults are watching tv at night-time and then the company will be attracting more sales because of when it is advertised and who it is aiming to. I think it would be shown on channels like ITV and channel 4 or any main channels that people use because they use adverts as well as those channels being popular as most people watch programs on that channel which means they will be able to see adverts like Guinness. The advert is a standalone advert as it doesn’t have any repeated characters and we don’t see the same plot. However, we see the same slogan be used throughout the Guinness adverts. In addition to this, we don’t have the characters speak where you would see in mini-series adverts have characters talk and have some sort of plot through a period of adverts whereas this advert didn’t. In my opinion, this advert is a mini drama as all the men in the advert run to the sea and we see action as they are fighting against the waves or the animated horses that come through the waves. You know it is a mini-series advert as if it was a documentary type of advert, they might have someone go to local pub and try it out or make it more realistic. But because this advert wasn’t realistic because of things in the advert like the horses we know it was more dramatic rather than documentary. The advert has a combination of animation and live action into it. At the start for around thirteen seconds, we just have a close-up shot of the man looking at the waves. The only animation we see is from the horses as they represent the strong sensation of the beer and how they stereotype men as strong’ and that the beer is for ‘typical men’. The style of ad is very dramatic and serious as it is a way to engage and have a different approach to engage audiences. They use the seriousness by having a lot of silence in the advert. The first thirteen seconds being in silence makes the audience curious on what is happening which then makes people stay and watch it. But we have a hint of dramatic as loud music comes in as all the men are in the water fighting the waves.

Personally, I don’t think the advert follows everything from AIDA. I think this because, it didn’t attract me having it all in silence at the start makes me not want to carry it on watching and to switch off the advert. But I understand that with a wider audience purpose it will engage people to watch as carrying on watching the advert will answer people’s questions to why it was quiet at the start. I don’t think it brought interest like low price, but we had a nice location as it was at the beach, but it was in black and white, so we still get the sense of seriousness having it in that colour. I think putting just men and having them acting like typical men makes people have that desire to be like that. Not only that, but them choosing men who are muscular makes that desire to look like that but also be able to still drink beer. It is like having Guinness gives you strength and be able to have fun out with your friends which we see as the whole tumble over each other and have fun. I think the advert shows action as well as promotes it because even though the men waited then they proceed to act of going after the waves which is conveying that you must wait for Guinness but taking that action will give you victory.

The lifestyle appeal that is shown is that the people that are in this advert are quite healthy. It gives the target audience something to aspire to and reach. The usp is used in this advert by having the classical slogan Guinness use but not finishing it off. So, having the use of ‘good things come to those who…’ and having the audience understand it shows the popularity of it. The bran identity is what we see when we have a bird’s eye shot of the sea foam appearing shows what the beer is like as it has a foamy head.

The two organisations that regulate advertising content in the UK are ASA and CAP. ASA responds to complaints and concerns from the public and are responsible for banning ads that are harmful, rude, misleading or offensive. CAP is responsible to offer authoritative advice and guidance on how you can create campaigns and still manage to follow the rules.

The advert has mise-e-scene included which you see in things like tv shows and movies. The iconography you have elements have a western genre which we see as the first shot you have the man staring which links back to the Mexican stare and have elements of sand and horses. There was a lot of camera shots in this advert you had: an establishing shot, close-up (and some extreme close ups), long shot, medium shot, birds eye view and worms eye view. Because the advert was filled with action having all these cameras shot made it seem quick paced like an action movie. With the soundtrack you have elements of silence, but the advert mainly uses non-diegetic sounds such as soundtrack and voice overs you never see the characters talk to each other in the advert. The graphics that was used in this advert was incorporating the slogan at the end of the advert. The lighting is natural along with having ambient lighting. The natural lighting is from the sun and the ambient can be from set lights the crew have.

 

 

About ASA and CAP [online] https://www.asa.org.uk/about-asa-and-cap/about-regulation/about-the-asa-and-cap.html - accessed 24th January 12:32

Dove reserach

 

                                                           Dove-

Changing target demographic audience-

The current target audience is aimed at both genders but specifically middle-aged women. We know this as adverts and posters use actors around that age to sell the product. However, we know that this product is used by many ages and gender as the company have different products like dove men. A new target audience would/ could be younger women and even teen girls. I feel like this would be a good way to get the product around as we know that teenagers use social media or even telling their friends things, they want to share which could be a good way of sharing the product. One way to achieve this is by making sure to use popular social media platforms that we know will reach the target audience. In addition to this, I would include younger actors in the advert and a situation all teenagers can relate to, so they know that the product is reliable.

Logo-

Personally, I feel like that logos are a massive impact in advertising as it is what attracts an audience. If you have an intriguing logo it is what will get the most interest. Therefore, I decided to change the logo as personally I feel like the logo didn’t look inviting or interesting; I wanted a logo that would want the audience to immediately buy a product. I decided to create three different styles as I would have a wider range of choice. The first choice was a bar of soap with the bubble writing dove in the bar of soap with bubbled around it because of the first product Dove released. I think the logo is quite fitting as it shows the audience what type of company it is and may even get the target audience higher if they are looking for a skin care product. The second choice/ design was just bubble writing of Dove coloured in blue with bubbles surrounding it.