Dove reserach

 

                                                           Dove-

Changing target demographic audience-

The current target audience is aimed at both genders but specifically middle-aged women. We know this as adverts and posters use actors around that age to sell the product. However, we know that this product is used by many ages and gender as the company have different products like dove men. A new target audience would/ could be younger women and even teen girls. I feel like this would be a good way to get the product around as we know that teenagers use social media or even telling their friends things, they want to share which could be a good way of sharing the product. One way to achieve this is by making sure to use popular social media platforms that we know will reach the target audience. In addition to this, I would include younger actors in the advert and a situation all teenagers can relate to, so they know that the product is reliable.

Logo-

Personally, I feel like that logos are a massive impact in advertising as it is what attracts an audience. If you have an intriguing logo it is what will get the most interest. Therefore, I decided to change the logo as personally I feel like the logo didn’t look inviting or interesting; I wanted a logo that would want the audience to immediately buy a product. I decided to create three different styles as I would have a wider range of choice. The first choice was a bar of soap with the bubble writing dove in the bar of soap with bubbled around it because of the first product Dove released. I think the logo is quite fitting as it shows the audience what type of company it is and may even get the target audience higher if they are looking for a skin care product. The second choice/ design was just bubble writing of Dove coloured in blue with bubbles surrounding it.